Fundamentals of Business Writing

Writing Fundamentals is our core module and is the foundation of our other modules. Understanding the basic rules of efficient writing is needed before progressing into specialised writing.

Business writing, like any form of writing, involves a process:

  • Planning
  • Writing
  • Editing

Business writing should be clear, concise and should always be focussed on the reader – their needs, prior knowledge and what action the writer wants them to take. Language should be simple and easy to read and should be appropriate to the situation and the reader. Writing is part of human interaction and should reflect image and emotion.

In our Writing Fundamentals’ module, we cover the following:

  • Readability
  • Gunning Fog Index
  • Flesch Readability Ease
  • Polysyllables
  • Active and Passive Voice
  • Planning
  • Purpose
  • Targeting readers
  • Priority Focusing – Sentences/Paragraphs/Documents
  • Tone
  • Wordiness, Padding Avoidance and Redundancy
  • Dot Points
  • Emails
  • Sentence Structure
  • Grammar and Punctuation
  • Capitalisation
  • Editing

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Report Writing

Next to emails, reports are the next most written documents. By definition, reports are presentations of research, projects, facts and processes.

In our Report module we cover the following:

  • Function of reports
  • Types and nature of reports
  • Planning
  • Purpose and audience
  • Collecting information
  • Structure
  • Priority focusing
  • Sequencing
  • Titles
  • Short reports
  • Extensive reports
  • Executive Summary
  • Editing
  • Language and tone
  • Readability
  • Minutes
  • Procedure documents
  • Instruction Documents
  • Presentations
  • PowerPoint
  • Prezi
  • Common faults in reports

Technical Writing

In writing technical documents, targeting your audience is imperative. – their needs, prior knowledge and action required of them. It is a type of communication where detail is a fundamental ingredient but must be communicated with clarity and purpose.

In our Technical writing module we cover the following:

  • Functions of technical documents
  • Technical Reports
  • Common faults in Technical Writing
  • Language and tone
  • Effective technical documents
  • The importance of Active Voice
  • Purpose and Reader
  • Collection of Information
  • Structuring a Technical document
  • Titles
  • Referencing and use of footnotes
  • The importance of definition in technical writing
  • Technical Editing